Product ownership meistern
In Scrum, the Product Backlog that the Product Owner is in charge of is a list of what is essential for the final service or product to work. This list is never fixed, but is updated as new features that should be fulfilled are discovered.
The Product Owner monitors the content and prioritizes the features to be implemented: the Product Backlog Items or PBIs, the units of work to be developed by the technical team. He creates, communicates and prioritizes these PBIs in sufficient detail so that the teams know what they have to do.
The person responsible for the development of a product must not only know how to communicate with customers and stakeholders, but must also know how to communicate to the team the most important features of the Product Backlog and how they serve to reach the Product Goal. At the same time, he or she must communicate quickly about any changes that arise.
In its origin as a software development methodology, the Product Owner helps developers to understand the purpose of the project and to choose solutions. When taken to other industries, Product Owner could also advise team members in decision making.
Was ist der Produkteigentümer?
Der Produktverantwortliche ist der Entscheidungsträger des Kunden. Er oder sie ist für den Wert des Produkts verantwortlich. Um die Kommunikation und Entscheidungsfindung zu vereinfachen, ist es notwendig, dass diese Rolle von einer einzigen Person wahrgenommen wird.
Was ist ein Scrum-Produktverantwortlicher?
In Scrum ist der Product Owner dafür verantwortlich, dass das endgültige Ergebnis (das vom gesamten Team erstellt wird) den größtmöglichen Wert für den Kunden und den Markt hat. Diese Rolle ist von grundlegender Bedeutung, da sie die Person ist, die dem Geschäfts- und dem technischen Team in einer gemeinsamen Sprache vermitteln muss, was benötigt wird und was getan werden muss.
Scrum.org product owner exam questions
The product owner in scrum takes the lead in many areas of product development. One day they must access their vast and deep knowledge of the market to strategize and present their vision to stakeholders. Another day they must roll up their sleeves as developers and help the team achieve its goals during a sprint.
Product owners are responsible for communicating with stakeholders from all sectors, including customers, business managers and the development team, to ensure that the goals are clear and the vision is aligned with business objectives.
Having a product owner with a higher perspective ensures that the team maintains a cohesive vision despite the flexible and fast-paced nature of product development in the agile methodology. Everyone must be informed and aligned for the project to function properly.
For example, if the product being developed is due for release in six months, this limits the scope of the project. As the project evolves, the product owner should gauge which areas have flexibility, and which do not, to determine when and where each iteration and each element of the product will be developed.
Product owner vs product manager deutsch
If the customer is a large organization, or one with several departments, it can adopt the form of internal communication that they consider appropriate, but only one person representing the customer is integrated into the development team, and this person must have sufficient knowledge of the product and the necessary powers to make the corresponding decisions.
In internal developments for the company itself, this role is usually assumed by the product manager or the marketing manager. In developments for external customers, the person responsible for the customer acquisition process.
Agile Entwicklungspraktiken mit Scrum
Der Product Owner ist eine Rolle in einem Produktentwicklungsteam, die für die Verwaltung des Product Backlogs verantwortlich ist, um das gewünschte Ergebnis zu erreichen, das ein Produktentwicklungsteam anstrebt. Zu den wichtigsten Aktivitäten, um dies zu erreichen, gehören:
Die Rolle des Product Owners wurde als Teil des Scrum-Frameworks geschaffen, um die Herausforderungen zu bewältigen, die Produktentwicklungsteams mit mehreren, widersprüchlichen oder gar keinen Anweisungen in Bezug auf die zu erstellenden Produkte hatten.
Viele gehen davon aus, dass ein Product Owner eine Person ist, die viel Zeit mit dem Produktentwicklungsteam verbringt, um Klarheit über Product-Backlog-Elemente zu schaffen und Entscheidungen darüber zu treffen, welche Product-Backlog-Elemente zu bearbeiten sind und welche Besonderheiten diese bestimmten Product-Backlog-Elemente aufweisen.
Die Rolle der Person, die dafür verantwortlich ist, zu entscheiden, was das Produktentwicklungsteam bauen soll, hängt von dem Framework ab, das das Team verwendet, und von ihrer Einstellung zur Scrum-Terminologie. Andere Rollenbezeichnungen, die im Grunde dieselbe Funktion erfüllen, sind Kunde vor Ort (XP), Produktchampion, Produktdirektor oder Wertmanager.