Product owner

The professional product

If the client is a large organization, or one with several departments, it can adopt the form of internal communication that they consider appropriate, but only one person representing the client is integrated into the development team, and this person must have sufficient knowledge of the product and the necessary powers to make the corresponding decisions.

In internal developments for the company itself, this role is usually assumed by the product manager or the marketing manager. In developments for external customers, the person responsible for the customer acquisition process.

What is the product owner?

The product owner is the customer’s decision maker. His responsibility is the value of the product. To simplify communication and decision making, it is necessary that this role falls on a single person.

What is Scrum product owner?

In Scrum, the Product Owner is in charge of ensuring that the final deliverable (produced by the entire team) has the highest possible value for the customer and the market. It is a fundamental role, since it is the person who must transmit in a common language to the business and technical team what is needed and what has to be done.

Who is the Product Owner?

A Product Owner is the professional in charge of optimizing the value of the product developed by a company.

Product owner vs product manager deutsch

Mucho más allá de la gestión del Product Backlog, es fundamental que el Product Owner se gane el respeto de toda la organización para obtener el apoyo que necesita para las decisiones que toma. Esta es la clave del éxito de un Product Owner. Estas decisiones deben ser transparentes en el Product Backlog, y a través del Incremento de trabajo compartido en la Revisión del Sprint.

Recuerde, el Producto Owner es una persona, no un comité. También representan las necesidades de muchas partes interesadas en el Product Backlog. Si alguien en la organización quiere un cambio en el Backlog del Producto, tienen que discutir esto con el Producto Owner y tratar de convencerlos. Pero al final del día, el Product Owner toma la decisión. El Propietario del Producto también debe recibir comentarios de los clientes sobre el producto.

Las responsabilidades del Propietario del Producto a menudo pueden ser interpretadas incorrectamente y hay varias posturas malentendidas que son patrones que se han visto dentro de las organizaciones, que incluyen al Propietario del Producto siendo visto como el Escritor de Historias, Gerente de Proyecto, Experto en la Materia, Secretario, Guardián o Gerente.

The professional product

In Scrum, the Product Backlog, which the Product Owner is responsible for, is a list of what is essential for the final service or product to work. This list is never fixed, but is updated as new features are discovered that should be fulfilled.

The Product Owner monitors the content and prioritizes the features to be implemented: the Product Backlog Items or PBIs, the units of work to be developed by the technical team. He creates, communicates and prioritizes these PBIs in sufficient detail so that the teams know what they have to do.

The person responsible for the development of a product must not only know how to communicate with customers and stakeholders, but must also know how to communicate to the team the most important features of the Product Backlog and how they serve to reach the Product Goal. At the same time, he or she must communicate quickly about any changes that arise.

In its origin as a software development methodology, the Product Owner helps developers to understand the purpose of the project and to choose solutions. When taken to other industries, Product Owner could also advise team members in decision making.

Über 3 others ansehen

A Product Owner is the professional in charge of optimizing the value of the product developed by a company. Often referred to by the acronym PO, the Product Owner must ensure that the team he or she works with brings real value to the project by managing backlog tasks and deciding on product features.

We can simplify the Product Owner position by talking about the person responsible for the final product, being one of the essential actors of the Scrum methodology, with which we can manage complex projects in dynamic and changing environments in a flexible way. The Product Owner is in charge of worrying about the constant improvement of the product, taking care of both its functionality (the most operational part) and its coherence with the company’s mission (the most strategic part).

A Product Manager is a project manager in charge of defining the product strategy, as well as supervising its creative and launching process. He/she is considered the main responsible for the success of the product, being concerned with understanding the problems that users have when using it in order to find solutions and to carry out an optimal follow-up of its development.